You may have noticed that Apple has one of the most loyal fan bases in the world.

This brand loyalty is fairly unique to Apple, since other tech companies like Microsoft or Google don’t have such a dedicated following.

Apple recognized this was a competitive advantage and did everything they could to strengthen their fan base. And Apple stickers were a result of that effort.

It allows its users to display their favorite brand, similar to wearing a shirt featuring your favorite band.

It serves to further promote the brand and to identify you as a user of their products - a sort of inexpensive way of advertising themselves.

So this is all on the story: Why Apple Products Come With Stickers